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Growing NH Kitchens’ organic visibility and high-quality enquiries with a targeted local SEO strategy.

NH Kitchens Case Study.

NH Kitchens wanted to boost their online visibility across Cambridgeshire and attract more high-quality enquiries for bespoke kitchen design. While they already had strong word-of-mouth and showroom traffic, their website wasn’t capturing enough of the local search demand.

Our goal was simple: position NH Kitchens as the go-to kitchen design specialists in their service area. To do this, we needed to build a reliable flow of inbound enquiries through organic search.

We developed a strategy centred on local SEO, designed to secure short-term improvements in rankings while building a sustainable long-term presence in competitive kitchen-related searches.

“We’ve seen a clear uplift in rankings and enquiries since working with Catalyst. The SEO strategy is helping us show up for more of the right searches, and we’re seeing more high-quality leads come through the website.”
Nicholas Hythe Kitchen Designs

What We Did

We delivered a tailored SEO strategy focused on high-intent local search terms and content improvements:

SEO: We optimised technical foundations, created location-specific landing pages, and targeted compact, bottom-of-funnel keywords such as “kitchen design Cambridge” and “bespoke kitchens Ely.” These terms show clear buying intent, and NH Kitchens now appears prominently for many of them.

Content & On-Page Optimisation: We built out service pages that highlighted NH Kitchens as Cambridgeshire’s only kitchen-only specialist, positioning them as the trusted choice in their local market. 

This SEO-led approach has helped Nicholas Hythe Kitchen Designs capture demand at every stage of the customer journey, from early research into kitchen styles to final searches for design and installation specialists.
“They wanted to be the go-to kitchen design specialists across Cambridgeshire, and that’s exactly what we set out to achieve.”

Results & Stats & Design

The latest GA4 results show a huge uplift in traffic and engagement for NH Kitchens following our SEO strategy.

  • Sessions increased from 3,492 to 12,954 — a 270% year-on-year growth
  • Engaged sessions grew from 1,365 to 5,933, up 334%
  • Key events jumped from 4 to 44, a 1,000% increase
  • Overall event count rose from 19,538 to 61,078, up 213%

Looking closer at organic performance:

  • Organic search sessions grew 369% year-on-year (1,427 to 6,688)
  • Engaged sessions from organic traffic rose 323%, showing stronger intent from visitors
  • Key events from organic traffic increased 525%
369% Increase in organic sessions
213% Increase in overal events
Engaged sessions jumped 334%

Our SEO work with NH Kitchens has driven strong keyword growth across Cambridgeshire, securing first-page visibility for high-intent local searches around kitchen design, installation, and bespoke services.

  • Keywords such as “Kitchens in Chatteris” and “Kitchen Installation Huntingdon” are now ranking in the top 5 positions.
  • “Kitchens in Ely” and “Bespoke Kitchens Cambridgeshire” have both climbed into the top 10, showing steady progress.
  • Broader searches like “Kitchen Company Cambridge” and “Kitchen Design Cambridge” are now appearing on the first page, ensuring visibility for customers at the research stage.
  • Across Cambridgeshire, more than a dozen core keywords — including “Fitted Kitchens Cambridge” and “Kitchen Installation Cambridge” — are ranking prominently in Google.

These improvements mean NH Kitchens is capturing far more high-intent local searches, ensuring they appear when potential customers are actively looking for bespoke kitchen design and installation services.

Our SEO strategy for NH Kitchens has delivered strong growth in visibility and engagement across Google Search.

  • Clicks increased from 725 to 864 in the last 3 months, showing a steady rise in traffic year-on-year.
  • Impressions more than doubled, growing from 74.8k to 193k, reflecting a major uplift in visibility.
  • Average position improved from 46.4 to 36.9, moving NH Kitchens onto the first few pages for more competitive searches.
  • While CTR decreased slightly from 1% to 0.4% due to broader visibility, the overall increase in clicks and impressions highlights growing reach and stronger search presence.

This data shows that NH Kitchens is appearing more frequently for high-intent keywords across Cambridgeshire and beyond, building a stronger pipeline of potential customers at the research and enquiry stage.