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Multi-location marketing results

Digital marketing case studies with real numbers.

Ten businesses, from Brighton showrooms to a Cambridgeshire kitchen studio. What they needed, what we did, and what changed.

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  • 10client case studies on this page
  • 2025UK Search Awards finalist
  • 5.0Google rating

Marketing results for local businesses

What these case studies actually show.

LastToLeave is a marketing agency for multi-location businesses. These case studies show how we use SEO, Google Ads, paid social and conversion tracking to grow owner-led businesses, from showrooms and clinics to service firms and multi-location brands. Each one covers the brief, the work, the measured result and the client’s own words.

Last updated by Chris Turnbull, Founder.

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Client case studies by service

SEO and Google Ads case studies, in full.

Pick a client to see the headline numbers, then open the full case study for the brief, the work and the results. Filter by service to find a business like yours.

See our Google Ads management

The Clinic33 team at reception in their Hove clinic
  • SEO
  • Google Ads
  • Paid social
  • Website

Aesthetics clinic · Brighton and the South East

A body and skin aesthetics clinic that wanted to be the go-to name for treatments across the South East.

  • 19 → 2Google position for “Mesotherapy Eastbourne”
  • +9.57%new users, three months on three months
  • +8.31%users over the same period
Read the full case studyClose the case study for Clinic33

Clinic33 brief

Clinic33 wanted the right kind of traffic and more appointment bookings. Organic SEO led the plan, built on a content strategy agreed with Kevin at the clinic.

What we did for Clinic33

  • Keyword research to find the terms Clinic33 could realistically win on Google.
  • Landing pages built around target keywords, with those keywords used in the page headings.
  • Conversion tracking across the website and the Google Ads account.
  • A new website that made booking simpler and brought in more qualified leads.
  • Google Ads and Facebook ads, with A/B testing of audiences, creative and ad copy.

Clinic33 results

  • “Mesotherapy Eastbourne” climbed from position 19 to position 2 on Google.
  • Many target keywords now rank on page one of Google.
  • Users up 8.31% and new users up 9.57%, comparing the latest three months with the three before.
“In our partnership with Catalyst, we have experienced a remarkable transformation in our marketing strategies. Collaborating closely with Chris, Kane, Kierrya and Nick has been incredibly beneficial as they consistently offer invaluable insights that have reshaped our approach. Their expertise in web design, Google Ads and SEO has significantly elevated our clinic’s online presence and appointment bookings.”
KevinClinic33

Blue painted kitchen cabinets around a central island in a bright family kitchen
  • SEO

Bespoke kitchen design · Cambridgeshire

A bespoke kitchen designer with strong word of mouth, but a website that missed local search demand.

  • +369%organic sessions since we started
  • +334%engaged sessions, year on year
  • 4 → 44key events, year on year
Read the full case studyClose the case study for NH Kitchens

NH Kitchens brief

Nicholas Hythe Kitchen Designs already had strong word of mouth and showroom visits, but the website wasn’t capturing local searches across Cambridgeshire. The aim was a reliable flow of high-quality enquiries through organic search.

What we did for NH Kitchens

  • Fixed the technical SEO foundations.
  • Built location-specific landing pages.
  • Targeted high-intent searches such as “kitchen design Cambridge” and “bespoke kitchens Ely”.
  • Rebuilt service pages around NH Kitchens’ position as Cambridgeshire’s only kitchen-only specialist.

NH Kitchens results

  • Sessions up 270% year on year, from 3,492 to 12,954.
  • Organic sessions up 369%, from 1,427 to 6,688. Key events up from 4 to 44.
  • “Kitchens in Chatteris” and “Kitchen Installation Huntingdon” in the top five, with more than a dozen core keywords ranking prominently.
  • Search Console impressions up from 74.8k to 193k in three months, year on year, with average position improving from 46.4 to 36.9.
“We’ve seen a clear uplift in rankings and enquiries since working with Catalyst. The SEO strategy is helping us show up for more of the right searches, and we’re seeing more high-quality leads come through the website.”
Nicholas Hythe Kitchen DesignsNH Kitchens

Street view of Hove Town Hall and neighbouring buildings near PLATF9RM
  • SEO
  • Google Ads
  • Website

Coworking and event space · Brighton and Hove

Coworking spaces, private offices and event venues aiming to be the go-to choice in Brighton and Hove.

  • +337%organic search traffic, 2023 vs 2022
  • £5.44cost per conversion
Read the full case studyClose the case study for PLATF9RM

PLATF9RM brief

PLATF9RM runs flexible coworking spaces, private offices and event venues for freelancers, startups and businesses in Brighton and Hove. The goal was more visits and more members, with Google Ads and SEO working together.

What we did for PLATF9RM

  • Separate Google Ads messaging for coworking members and for event organisers.
  • A/B testing of headlines, descriptions and calls to action.
  • Conversion tracking across the website and the Google Ads account.
  • Ongoing management and optimisation of the new website for core keywords.

PLATF9RM results

  • Organic search traffic up 337% in 2023 compared with 2022.
  • A record month in May with nearly 200 conversions, including visits, day passes and phone calls.
  • Cost per conversion of £5.44.
“We’ve been working with Catalyst for coming up to 5 years now and I see this working relationship continuing long into the future. The best agency relationships are ones that feel easy and with Catalyst it’s exactly that. They are competent, responsive and incredibly capable and are 100% my first recommendation to anyone in need of Digital Marketing Services.”
EthanPLATF9RM

Powerdown220 voltage optimisation brand graphic
  • SEO

Voltage optimisation · UK-wide

A UK voltage optimisation company that needed more site visits and more business clients.

  • +772%users, period on period
  • +45%organic search, same period
  • 1stposition for “Voltage Optimisation UK”
Read the full case studyClose the case study for Powerdown220

Powerdown220 brief

Powerdown220 helps businesses cut energy use and costs by lowering the voltage supplied to their equipment. The goal was more site visits, a bigger client base and a reputation as the go-to voltage optimisation company.

What we did for Powerdown220

  • A content plan of landing pages and blogs targeting core locations and keywords such as “voltage optimisation”.
  • Keyword research, content creation, on-page SEO and ongoing site management.
  • Regular technical monitoring and content promotion.
  • Full conversion tracking across the website.

Powerdown220 results

  • Users up to 772% higher, comparing 1 January to 22 May 2024 with 14 August 2023 to 2 January 2024.
  • Organic search up 45% over the same period.
  • First position for “Voltage Optimisation UK”, with core keywords on pages one and two.
“Partnering with Catalyst has transformed our SEO strategy at Powerdown220. We highly recommend their services! Chris, Kane, Kierrya, and Nick have been incredibly supportive, always offering answers and innovative ideas. Their feedback sessions provide valuable insights, helping us refine our strategy effectively. They not only have a deep understanding of SEO but also prioritise listening to our needs and understanding our goals. Their commitment to familiarising themselves with our organisation gives us complete confidence in their services. Catalyst is an invaluable investment for us!”
JoshPowerdown220

The Kitchen Store showroom frontage in Brighton and Hove with large glass windows
  • SEO
  • Google Ads

Kitchen showrooms · Sussex and Surrey

Kitchen showrooms that needed more enquiries and more footfall across Sussex and Surrey.

  • +36%organic sessions since we started
  • 610+Google Ads conversions
  • £44.89average cost per conversion
Read the full case studyClose the case study for The Kitchen Store

The Kitchen Store brief

The Kitchen Store wanted more enquiries, more people in its showrooms and a stronger position as the go-to brand for quality kitchen design across Sussex and Surrey. We worked with Alan and his team on a plan that paired Google Ads for leads now with content-led SEO for the long term.

What we did for The Kitchen Store

  • In-depth keyword research and optimised core service pages.
  • Location landing pages and blogs targeting high-intent searches across Sussex and Surrey.
  • Tightly targeted Google Ads campaigns, built for budget efficiency and conversions.
  • Coverage across the whole buying journey, from “kitchen showrooms near me” to town-by-town comparisons.

The Kitchen Store results

  • 41% more organic sessions and 3,000 more users, year on year.
  • 14.8k Google Ads clicks and over 610 conversions at an average of £44.89 each.
  • Rising rankings for terms including “Kitchen designers Lewes”, “Kitchen design Crawley” and “New kitchens Haywards Heath”.
“We’ve been working with Catalyst for the last year and have been consistently impressed. They’re strategic, responsive, and bring great energy to everything they do. Chris has a great manner—professional, commercial, organised and able to explain the analytical side in plain English. It’s clear they genuinely care about delivering results. Highly recommend.”
AlanThe Kitchen Store

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Pier1 Bathrooms showroom exterior with contemporary bathroom displays in the window
  • SEO
  • Google Ads
  • Website

Luxury bathroom showroom · Brighton and Sussex

A Brighton bathroom showroom that wanted more enquiries and more people through the door.

  • +65%organic SEO, year on year
  • +48%organic sessions
Read the full case studyClose the case study for Pier1 Bathrooms

Pier1 Bathrooms brief

Pier1 Bathrooms wanted more enquiries and more visitors to the showroom, and to become the go-to name for luxury bathroom design in Brighton and the surrounding towns. We built a content strategy with Angus and Steph at Pier1.

What we did for Pier1 Bathrooms

  • Landing pages for nearby towns including Worthing, Horsham and Eastbourne, each mirrored in Google Ads.
  • Conversion tracking across the website and the Google Ads account, covering Zoom consultations, forms, calls and Google Maps directions.
  • A rebuilt website with clearer navigation, faster performance and SEO improvements.

Pier1 Bathrooms results

  • Organic SEO up over 65% year on year.
  • A 48% increase in organic sessions.
  • A large increase in enquiries, plus a clear picture of how customers prefer to get in touch.
“Catalyst have transformed our marketing approach and re-designed our website and we can't recommend them highly enough! Chris and Kane have been on hand at all times to answer questions and propose ideas, and they provide us with detailed feedback every fortnight so that we can tweak our strategy to get the most out of our spend. They clearly know their stuff but they always listen to us and have really made an effort to get to know our company and our goals, so we have every confidence that they are a fantastic investment!”
AngusPier1 Bathrooms

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Terrazzo-tiled bathroom with a freestanding bath and black radiator
  • Google Ads

Bespoke bathroom showroom · Charlton, London

A bespoke bathroom showroom in Charlton that needed more enquiries and more visitors.

  • 177conversions from £2,480 of spend
  • £14.02cost per conversion
  • 11.24%conversion rate, top campaign
Read the full case studyClose the case study for Hugo Oliver

Hugo Oliver brief

Hugo Oliver wanted more enquiries, more showroom visits and a reputation as the go-to name for bespoke bathroom design in Charlton and the surrounding areas. Google Ads led the plan.

What we did for Hugo Oliver

  • Targeted local communities including Blackheath, Greenwich and Plaistow, plus rural areas that showed demand.
  • Started broad, then built new campaigns around the areas with the most engagement.
  • Conversion tracking for Zoom consultations, forms, calls and Google Maps directions.

Hugo Oliver results

  • 177 conversions from £2,480 of spend between 27 June and 21 November, at £14.02 each.
  • The top location campaign delivered 78 conversions at £6.09 each, converting at 11.24%.
  • Ads were paused for a while because Hugo Oliver had more work than it could take on.
“Chris and his team have been very responsive and focused on our account and delivery of results. We have seen significant increase in our leads from catalysts campaigns. We are very satisfied with the services they provide, always available and wonderfully selected people. Professionals! I highly recommend it!”
PaulHugo Oliver

Pumpkin resting on autumn grass and fallen leaves in warm sunlight
  • Google Ads
  • Paid social

Seasonal event · Cardiff

A seasonal festival that set out to sell out, using Google Ads and Facebook ads.

  • £113.6Ktotal ticket sales
  • 12,850tickets sold
Read the full case studyClose the case study for Cardiff Pumpkin Festival

Cardiff Pumpkin Festival brief

Cardiff Pumpkin Festival needed to sell more tickets, with the goal of selling out the event.

What we did for Cardiff Pumpkin Festival

  • Festival creatives in image and GIF formats, testing different animations and text.
  • Campaigns aimed at people in the Cardiff area most likely to buy tickets.
  • Conversion tracking across the website and Google Ads, showing whether each sale came from Google or Facebook.
  • Consistent A/B testing of ad copy and creative.

Cardiff Pumpkin Festival results

  • £113.6K in total sales and 12,850 tickets sold between 2 September and the end of October.
  • Tickets consistently selling out across the period.
“Catalyst has been a valuable asset in boosting our marketing strategy. Chris, Kane, Kierrya and Nick have provided consistent support and insightful suggestions, helping us with ticket sales. Their expertise in Facebook Advertising and Google Ads has notably driven increased ticket sales for our festival. We appreciate their guidance and dedication.”
NickCardiff Pumpkin Festival

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Minimal living room with a large decorative mirror, sideboard and vases
  • Paid social

Mirror retailer · London and online

A mirror retailer that wanted its best ever sales month over Black Friday and Cyber Monday.

  • 24mirrors sold, a monthly sales record
Read the full case studyClose the case study for Mirrors of London

Mirrors of London brief

Mirrors of London wanted to lift sales and brand visibility over Black Friday and Cyber Monday, in a short window, using Facebook ads.

What we did for Mirrors of London

  • Segmented audiences, with ad copy and creative for each.
  • Tested placements and moved budget towards the strongest campaigns.
  • Found that user-generated content (UGC), short videos of real customers with the product, performed best.
  • Ran constant A/B tests, including the text overlays on UGC videos.

Mirrors of London results

  • Highest monthly sales on record between 20 November and 1 December, with 24 mirrors sold.
“Our collaboration with Catalyst has been truly game-changing for Mirrors of London. Working alongside Chris, Kane, Kierrya, and Nick has been an absolute pleasure. Their expertise in crafting exceptional Facebook ads has led us to achieve a record-breaking month in mirror sales. Their insights and guidance have completely transformed our marketing strategies, and we couldn’t be more impressed with the results.”
MaximMirrors of London

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Older woman and younger woman smiling together on an autumn walk
  • Google Ads
  • Paid social
  • Website

Local charity · Northamptonshire

A local independent charity that needed more visits and wider awareness of its services for older people.

  • 4,582Google Ads clicks
  • 14.64%click-through rate
  • $1.52average cost per click
Read the full case studyClose the case study for Age UK Northamptonshire

Age UK Northamptonshire brief

Age UK Northamptonshire is a local independent charity that supports older people across the county. The goal was more site visits and stronger brand awareness.

What we did for Age UK Northamptonshire

  • Used Google’s charity advertising scheme, worth up to $10,000 a month in free ad spend.
  • Gave each service its own campaign, including Care Support at Home, Day Centres and Gardening Services, and spread the budget evenly.
  • Ran Facebook ads with engaging content.
  • Built a new trading website so the community can find services easily.

Age UK Northamptonshire results

  • 31,293 impressions and 4,582 clicks from $6,955 of spend, 15 February 2023 to 22 May 2024.
  • An average cost per click of $1.52 and a click-through rate of 14.64%.
“Working with Catalyst has been a game-changer for us at Age UK Northamptonshire. Their expertise in creating our new trading website has significantly enhanced our online presence and user experience. The team was incredibly supportive throughout the process, offering innovative ideas and solutions that perfectly align with our mission. We highly recommend Catalyst for their exceptional service and dedication.”
RogerAge UK Northamptonshire

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Chris Turnbull, Founder of LastToLeave, smiling at a desk with a microphone and laptops in front of a chalkboard wall

Your growth marketing specialist

Meet Chris Turnbull, the name in our reviews.

Chris Turnbull is the founder of LastToLeave, and he’s named in most of the client quotes on this page. Alan at The Kitchen Store put it simply: Chris can explain the analytical side in plain English. That matters more now search has two parts: ranking on Google, and being the business AI tools such as ChatGPT, Perplexity and Google’s AI Overviews recommend. That second part is LLM search, where the large language models behind those tools choose which businesses to mention.

Read our latest SEO articles

Local business marketing problems

Four problems these clients brought us.

Most of these businesses were already good at what they do. The gap was marketing that couldn’t prove what it produced, or couldn’t reach the next town.

See how we report on results
  • NH Kitchens

    Busy showroom, quiet website.

    Strong word of mouth and showroom visits, but a website that wasn’t capturing local searches.

  • Eight of these clients

    Spend with no clear return.

    Without conversion tracking you can’t see which clicks become calls, forms or visits. We set it up when we onboard you.

  • Pier1, The Kitchen Store

    Known in one town, invisible in the next.

    Each needed to reach nearby towns and cities. Dedicated location pages and campaigns closed the gap.

  • Cardiff Pumpkin Festival, Mirrors of London

    A few weeks to hit the numbers.

    A festival season and a Black Friday window. Fast creative testing decided where the budget went.

Our growth marketing process

How each of these results started.

Every case study on this page followed the same six steps. Research and tracking come before any spend, so every result can be measured.

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  1. First

    Discovery call.

    A free call about where your business is and where you want it to be. No pitch deck, no obligation.

  2. Before any spend

    Research the market.

    Keyword and local market research to find where demand sits, by service and by town.

  3. Before campaigns go live

    Track every enquiry.

    Conversion tracking on calls, forms, bookings and directions, so every result can be measured.

  4. Once tracking is live

    Build pages and campaigns.

    Location landing pages, service pages and Google Ads or social campaigns built from the research.

  5. Every month

    Test and reallocate.

    A/B tests on copy and creative, then budget moves to what converts, as it did for Mirrors of London and Hugo Oliver.

  6. Monthly and quarterly

    Report and review.

    Monthly reporting against your KPIs, quarterly reviews and a 12-month roadmap, all through one account manager.

Marketing results by service

Which service drove which result.

Most clients used more than one service. This table groups the ten case studies by service, with a standout measured result from each group.

Explore our content marketing
LastToLeave case studies grouped by marketing service, with a standout result and the clients in each group
Service Case studies Standout result Clients
Organic SEO 6 +369% organic sessions since we started (NH Kitchens) Clinic33, NH Kitchens, PLATF9RM, Powerdown220, The Kitchen Store, Pier1 Bathrooms
Google Ads 7 177 conversions from £2,480 of spend (Hugo Oliver) Clinic33, PLATF9RM, The Kitchen Store, Pier1 Bathrooms, Hugo Oliver, Cardiff Pumpkin Festival, Age UK Northamptonshire
Paid social 4 £113.6K total ticket sales (Cardiff Pumpkin Festival) Clinic33, Cardiff Pumpkin Festival, Mirrors of London, Age UK Northamptonshire
Website builds 4 +337% organic search traffic, 2023 vs 2022 (PLATF9RM) Clinic33, PLATF9RM, Pier1 Bathrooms, Age UK Northamptonshire

Joined-up marketing for local businesses

What sits behind every result.

Strategy, execution and communication run as one plan, with one team and one point of contact. That is how the work above stayed joined up.

Meet your account management team

Plan before you spend

→

Strategy.

Marketing roadmaps, local market insight and the tracking to measure them. We define your ICP, your ideal customer profile, so every pound goes after the right people.

Win the search

→

Execution.

Organic SEO, AI and LLM search, Google Ads, email and content marketing. Plus CRO, conversion rate optimisation, which means improving your site so more visitors become enquiries.

Know where you stand

→

Communication.

A dedicated account manager, monthly reporting against agreed KPIs, quarterly reviews and a 12-month roadmap. We work with your sales team, so marketing and sales chase the same targets.

Marketing agency client reviews

More from the people we work with.

Three more clients in their own words. Every other testimonial sits inside its case study above, next to the results it describes.

Talk to us about your business
  • “Have been using Catalyst for a few years now, great to work with. Have monthly site performance, updates and SEO reports. Been one of the best business relationships that I’ve made. Nothing negative to say, will use for quite some time to come.”
    KKevinClinic33
  • “Working with Catalyst has made a real difference to our online visibility. Their approach to SEO has helped us climb the rankings for key search terms in our local areas, and we’re seeing more traffic coming through as a result. They’ve also been easy to work with and a real asset to our marketing efforts.”
    RRossNH Kitchens
  • “Catalyst have been very responsive and focused on our account and delivery of results. We appreciate their guidance and dedication!”
    JJamieLearningCog

Who our marketing suits

Made for owners ready to go regional.

We work with established, owner-led local service businesses, including multi-location ones. We’re selective, because we know who we can help.

Ask us if we’re the right fit

Right for you if.

  • You want to grow into a regionally recognised brand.
  • You want consistent, long-term growth.
  • You want a no-nonsense partner who is accountable for results.

Not right for you if.

  • You’re in the early stages of your brand.
  • You want quick, overnight wins.
  • You’re looking for a one-size-fits-all agency.

Case study FAQs

Questions about our client results.

Straight answers on where these results came from, how long they took and whether we can do the same for you.

See more answers on our FAQ page

Are these real client case studies?

Yes. Every case study names the business, the person we worked with and the results we measured together. Each client's words are quoted exactly as they wrote them. LastToLeave Ltd traded under a previous name when some of this work was delivered, which is why a few reviews mention a different agency name.

How long does SEO take to show results?

It depends on your market, your competitors and where your website starts. In these case studies, Pier1 Bathrooms and The Kitchen Store saw organic improvements within the first few months, with bigger gains measured year on year. We'll give you a realistic view for your business on the discovery call.

Do you only work with businesses in Brighton?

No. LastToLeave is based in Brighton, Sussex, and these case studies include clients in Cambridgeshire, London, Cardiff, Northamptonshire and across the UK. We work best with established, owner-led local service businesses, including multi-location ones, that want to grow from local business to regional market leader.

Which services produced these results?

Mostly organic SEO and Google Ads, often run together, plus Facebook advertising for retail and event clients and several website rebuilds. Conversion tracking sits underneath most of them, because it shows which calls, forms and bookings each channel actually produced.

Can you get results like these for my business?

We can't promise the same numbers, because every market is different. What we can do is review your current enquiries, tracking and search visibility on a free discovery call and tell you honestly where the growth is. If we're not the right fit, we'll say so.

Free marketing discovery call

Let’s build your growth plan.

Book a free discovery call with the LastToLeave team. No pitch deck, no obligation, and a straight answer on whether we can help.

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What happens on the call

Three things, in plain English.

  1. 1We look at where your enquiries come from today.
  2. 2We show you where you’re losing them.
  3. 3We tell you what stands between you and your next stage of growth.
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