Episode 1 · Paid social
Chatalyst. The local business marketing podcast.
Straight talk on ads, SEO, AI search and content from the LastToLeave team, so you make better marketing decisions for your business.
About the Chatalyst podcast
A marketing podcast built for business owners.
Chatalyst is a video podcast from LastToLeave, the performance marketing agency. Each episode takes one marketing channel and explains how established local service businesses can use it to win more enquiries. Topics so far cover Meta and TikTok ads, local SEO and AI search, and content creation.
Every episode maps to a service we run for clients: paid social, SEO and content marketing, planned together in one marketing strategy.
At a glance
- Host
- Chris, founder of LastToLeave
- Format
- Video podcast, free to watch on this page
- Episodes
- Three so far, each on one marketing channel
- Topics
- Meta and TikTok ads, local SEO and AI search, content creation
- Made by
- LastToLeave, a performance marketing agency in Brighton
- Best for
- Owners of established local service businesses, including those with more than one location
Chatalyst video episodes
Three episodes. Three channels.
Every Chatalyst episode focuses on one marketing channel and what it means for a local business. Watch them in order, or start with the channel you spend the most on today.
Episode 2 · SEO and AI search
Future-Proofing Local Business SEO: Top Ranking Factors, EEAT, AI Search Engines, and Marketing Strategies
Episode 3 · Content marketing
Content Creation Tips for Small Businesses: Crafting Compelling Word Content
Marketing problems local businesses face
Marketing keeps changing. Your week doesn’t get longer.
- Content that doesn’t rank or drive traffic.
- Confusing reports and no clear results.
- No time to keep up with Google updates and AI search.
- Ad spend on social that never turns into calls.
Strategy, performance and communication
From episode to action plan.
Chatalyst shares the thinking. LastToLeave does the work for you, with one joined-up plan, one team and one point of contact across strategy, performance and communication.
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Strategy.
We start with who you sell to, where they spend time online and why they choose you over a competitor. The episodes explain the thinking. The roadmap applies it to your business and every location.
Explore our marketing strategy service → -
Execution.
We run the channels the episodes cover: paid social, SEO and AI search, and content. Then we test and adjust until the plan brings in calls and enquiries.
Explore our content marketing service → -
Comms.
You get a dedicated account manager and a monthly report in plain English. What worked, what didn’t and what we’re doing next, tracked in GA4 and Looker Studio.
See how we report and communicate →
Watched an episode and want it done for you? Let's map your plan.
Get your growth planChatalyst episode guide
Find the episode for the channel you use.
This Chatalyst episode guide shows which channels each episode covers and the LastToLeave service it relates to. Use it to pick the episode closest to your next marketing decision.
Episode 1 covers Meta ads and TikTok ads, with a focus on local business growth and conversions. It relates to our paid social service.
Episode 2 covers organic SEO and AI search: ranking factors, EEAT and AI search engines. It relates to our SEO service.
Episode 3 covers content marketing: writing compelling content for small businesses. It relates to our content marketing service.
EEAT is Google’s shorthand for experience, expertise, authoritativeness and trust. LLM search means AI tools built on large language models, such as ChatGPT and Gemini, answering a question with a recommendation instead of a list of links.
See the results in our case studies →Local business marketing case studies
The advice holds up in client work.
SEO
NH Kitchens.
What we did
Local SEO for Nicholas Hythe Kitchens, targeting key search terms in each of the areas they serve.
ResultHigher rankings and more traffic in their local areas
Read the case study →
Digital marketing
PLATF9RM.
What we did
Digital marketing services for PLATF9RM, now coming up to five years of working together.
ResultTheir first recommendation for digital marketing services
Read the case study →
SEO
Powerdown220.
What we did
SEO for Powerdown220, built on understanding their organisation and goals before any work started.
ResultComplete confidence in the service
Read the case study →
LastToLeave client reviews
Rated by the owners we work with.
Feedback from the businesses we work with. Some of these reviews use our previous name, Catalyst. Read their experiences on Google.
★★★★★SEO
“Working with Catalyst has made a real difference to our online visibility. Their approach to SEO has helped us climb the rankings for key search terms in our local areas, and we’re seeing more traffic coming through as a result. They’ve also been easy to work with and a real asset to our marketing efforts.”
★★★★★Strategy
“We’ve been working with Catalyst for the last year and have been consistently impressed. They’re strategic, responsive, and bring great energy to everything they do. Chris has a great manner—professional, commercial, organised and able to explain the analytical side in plain English. It’s clear they genuinely care about delivering results. Highly recommend.”
★★★★★Marketing strategy
“Catalyst Creative have been helping us with our marketing strategy for the past 2 years and we have come on so much in that time. They are always proactive in adjusting the strategy according to our leads and they have built us a beautiful website. We feel in very safe hands with this company.”
Your Chatalyst marketing specialist
Talk your plan through with Chris.
Chris is the founder of LastToLeave. He started out in agency marketing over 12 years ago and leads strategy on every account. Speak directly with him about your marketing, your goals and the route from here to there. No pitch deck. No obligation.
Book a discovery callChatalyst podcast FAQs
Questions owners ask about Chatalyst.
Can’t see your question? Book a discovery call or call 01273 058535.
What is Chatalyst?
Chatalyst is the video podcast from LastToLeave, a performance marketing agency in Brighton. Each episode explains one marketing channel for established, owner-led local service businesses. The first three episodes cover Meta and TikTok ads, local SEO and AI search, and content creation. You can watch every published episode free on this page.
Who is the Chatalyst podcast for?
Chatalyst is for owners of established local service businesses, including businesses with more than one location, who want to grow into a regionally recognised brand. If you run your own marketing or manage an agency, the episodes help you ask better questions and spot what is working. Chatalyst is not aimed at early-stage brands looking for overnight wins.
What is AI search and why does it matter for local businesses?
AI search is when tools such as Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot answer a question directly and often name a business. These tools run on large language models, so this is also called LLM search. Clear, consistent website content and reviews make a business easier for AI search to recommend. Chatalyst Episode 2 covers AI search engines alongside Google ranking factors and EEAT.
How do Chatalyst topics connect to LastToLeave services?
Each Chatalyst episode maps to a channel LastToLeave runs for clients. Episode 1 relates to paid social, Episode 2 relates to organic SEO and AI search, and Episode 3 relates to content marketing. If an episode raises a question about your own business, a free discovery call is the quickest way to get a straight answer.
What happens on a LastToLeave discovery call?
A discovery call is a free conversation with LastToLeave about where your business is now and where you want it to be. There is no pitch deck and no obligation. We look at your current marketing, talk through your goals and tell you straight whether we are the right fit. If we are not, we will say so.