How a content-led SEO plan put Powerdown220 first on Google for "voltage optimisation UK" and grew users by up to 772%.
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Powerdown220 SEO case study
Powerdown220 is a UK voltage optimisation company that helps businesses cut energy use and costs. LastToLeave built an SEO content plan of location landing pages and blogs, then added conversion tracking. Users rose by up to 772%, organic search grew 45% and "voltage optimisation UK" reached first position on Google.
See how we plan content marketing →Voltage optimisation company brief
Powerdown220 wanted more people on its website, because more visits lead to more clients. Our answer was an SEO strategy built to bring in targeted traffic that converts.
Read how we build marketing strategy →About the client
Powerdown220 is a UK company that specialises in voltage optimisation. Its technology lowers the voltage supplied to electrical equipment, which saves energy and extends the life of appliances. Businesses get a guaranteed way to cut electricity costs and reduce their carbon footprint.
Powerdown220 wanted to be the go-to voltage optimisation company. That's exactly what we set out to deliver.
SEO and content for Powerdown220
We built a content plan around the searches Powerdown220's customers make, starting with "voltage optimisation" and its core locations. Then we tracked conversions, so results showed up as actions on the site, not just traffic.
See our content marketing service →Landing pages and blog posts targeting Powerdown220's core locations and keywords, built on detailed keyword research.
On-page optimisation and ongoing site management. We monitored the site for technical issues and promoted new content through several channels.
Tracking across the whole website, so we could see exactly which actions visitors took and which content held their interest.
Powerdown220 organic search results
From 1 January to 22 May 2024, Powerdown220's users rose by up to 772% and organic search by 45%, compared with 14 August 2023 to 2 January 2024. Thorough keyword research and optimisation across the site drove the growth.
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Many of Powerdown220's core keywords reached the first and second pages of Google. "Voltage optimisation UK", the main keyword and location, ranks in first position. At the time of reporting, more keywords were still climbing, which means more organic traffic and conversions.
Conversion tracking gave Powerdown220 a clear view of how its audience prefers to engage and which pages drive traffic. That insight can guide which services and locations to target next, and which marketing channels to use.
Powerdown220 client review
Josh at Powerdown220 on the SEO strategy, the feedback sessions and the people behind them. This review uses our previous name, Catalyst.
Read our FAQs on working with us →"Partnering with Catalyst has transformed our SEO strategy at Powerdown220. We highly recommend their services!
Chris, Kane, Kierrya, and Nick have been incredibly supportive, always offering answers and innovative ideas. Their feedback sessions provide valuable insights, helping us refine our strategy effectively. They not only have a deep understanding of SEO but also prioritise listening to our needs and understanding our goals. Their commitment to familiarising themselves with our organisation gives us complete confidence in their services. Catalyst is an invaluable investment for us!"
JoshPowerdown220
Your SEO specialist
Founder, LastToLeave
Want results like Powerdown220's? Book a free discovery call and we'll tell you straight whether we're the right fit. No pitch deck, no obligation.
See how we run account management →Local business SEO case studies
Powerdown220 is one of several businesses we've grown through search. Every case study is measured on the numbers the owner cares about.
See our success stories →
Clinic33 had the expertise and the accreditations. It needed demand. We rebuilt the website around conversion and ran search to match.
3x qualified enquiries
Kitchen showroom. +369% increase in organic sessions.
Coworking and events spaces. +337% organic search traffic, 2023 vs 2022.
Voltage optimisation SEO FAQs
Short answers on the work, the results and what they mean for your business. For anything else, call 01273 058535.
Read all our FAQs →Voltage optimisation lowers the voltage supplied to electrical equipment. Powerdown220 uses it to help UK businesses save energy, reduce electricity costs and extend the lifespan of their appliances. Powerdown220 offers it as a guaranteed solution for businesses that want to cut their electricity bills and their carbon footprint in an eco-friendly way.
LastToLeave built a content plan of landing pages and blogs targeting Powerdown220's core locations and keywords, including "voltage optimisation". The work covered keyword research, content creation, on-page SEO and site management. We monitored the site for technical issues, promoted content through several channels and set up conversion tracking across the website.
Comparing 1 January to 22 May 2024 with 14 August 2023 to 2 January 2024, Powerdown220's users rose by up to 772% and organic search grew by 45%. Many core keywords reached the first and second pages of Google. "Voltage optimisation UK", Powerdown220's main keyword and location, ranked in first position.
Rankings and traffic only matter if visitors take action. Conversion tracking records exactly what users do on a website and which content holds their interest. For Powerdown220, that data showed how its audience prefers to engage. That insight can guide decisions on which services and locations to target and which marketing channels to use next.
We work with established, owner-led service businesses, including multi-location ones, that want to grow from local business to regional market leader. You get one joined-up plan, one team and one point of contact. Book a free discovery call and we'll tell you straight whether SEO and AI search, which means being named in answers from AI Overviews, ChatGPT and similar tools, are the right fit. No pitch deck, no obligation.
Free SEO discovery call
On a free discovery call we look at where your enquiries come from, where you're losing them and what's standing between you and your next stage of growth. Then we tell you straight whether we're the right fit. No pitch deck, no obligation.
