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Healthcare and wellness marketing agency

Marketing for clinics with more than one front door.

Healthcare and wellness marketing that brings in high-intent patients, builds trust and turns enquiries into booked appointments. LastToLeave is a healthcare marketing agency for established, owner-led clinics and wellness businesses, including multi-location practices. One team runs your local SEO, AI search, Google Ads, paid social, email and CRO as a single plan, and reports on enquiries and bookings, not clicks.

  • 5.0 on Google reviews
  • UK Search Awards 2025 finalist
Who we work with
Established, owner-led clinics and wellness businesses: aesthetic and skin clinics, dental practices, private healthcare practices and wellness studios.
What we run
Local SEO, AI search, Google Ads, paid social, email, landing pages and CRO.
How we report
Robyn as your account manager, monthly reports on enquiries and quarterly reviews.
Where
Based in Brighton, working with clinics across the UK.

Marketing for aesthetic clinics, dental practices, private healthcare practices and wellness studios

Each type of clinic is chosen in a different way.

Someone looking for fat freezing searches, compares and decides differently from someone who needs a dental implant. We plan your marketing around how your patients actually choose.

Aesthetic and skin clinics.

What their clients search

fat freezing Brightonskin clinic near memesotherapy Eastbourne

Most people search with a treatment and a place. They read reviews, look at results and check prices before they book, and many contact two or three clinics at once.

What we focus on

  • A page for each treatment and each town you serve
  • Google Business Profile, map listings and a steady flow of reviews
  • Google Ads on high-intent treatment searches, with compliance in mind
  • Landing pages built to turn visits into consultations

Dental and implant practices.

What their clients search

dental implants Sussexemergency dentist HoveInvisalign near me

Searches are local and urgent for emergencies, slower and more considered for implants and cosmetic work. Patients compare a few practices and want to know costs, finance options and who will treat them.

What we focus on

  • Local SEO for each practice location and the towns around it
  • Treatment pages that answer “what does it cost and what's involved?”
  • Google Ads split between urgent and high-value treatment searches
  • Tracking for every form, call and online booking
Clinic33 case study

Private healthcare practices.

What their clients search

physiotherapist Brightonprivate GP near meosteopath Hove

Many patients arrive by referral or from their GP, then look you up, read reviews and check availability before they book. Trust and credentials decide it.

What we focus on

  • Content that answers the questions patients research about their condition
  • Google Business Profile and reviews for each practitioner and location
  • Remarketing to stay visible after the first visit
  • Simple online booking, with every route tracked

Wellness studios and gyms.

What their clients search

pilates studio Hovemassage near mepersonal trainer Brighton

People search locally and often on their phone, then decide on reviews, photos, class times and price. Repeat visits matter more than the first booking.

What we focus on

  • Paid social on Facebook, Instagram and TikTok for treatment and class awareness
  • A page for each service and each location
  • Email that brings members and clients back between visits
  • Google Ads on class, treatment and membership searches

How patients choose a clinic

Four steps from search to booked appointment.

Most enquiries are lost between the first search and the first booking. We look at each step and fix the ones where your clinic drops out.

  1. STEP 01

    They search.

    On Google, on Maps, and more often in AI tools like ChatGPT. People search with a treatment and a place. If your clinic isn't in the first few results or answers, it isn't on the list.

    We run: SEO, AI search, Google Ads, Google Business Profile

  2. STEP 02

    They compare.

    They open two or three clinics' websites, read reviews and look for prices, results and who will be treating them.

    We run: treatment pages, reviews, CRO

  3. STEP 03

    They wait.

    Most people don't book on their first visit. Treatment is personal and often costly, so they think it over and come back to whichever clinic they trust.

    We run: remarketing, paid social, email

  4. STEP 04

    They get in touch.

    By form, phone or online booking. Every route needs to be simple, and every enquiry needs to be tracked back to where it came from.

    We run: forms, call tracking, GA4 and Looker Studio

Our healthcare marketing services

What we run for your clinic.

You don't need every channel. Your 12-month roadmap picks the ones that match how your patients choose, and sets the budget for each.

How we build a marketing strategy

Before we start

Plan and measure.

Agree which patients you want to win and how we will prove it.

01

Strategy and ideal client profile.

We define the patients most worth winning, by treatment, value and location, and build a 12-month roadmap with goals, budget and channel mix agreed with you.

Marketing strategy
02

Tracking and reporting.

GA4, Google Search Console and Looker Studio set up to track every form, call and booking. Your account manager reports monthly and reviews the plan with you each quarter.

How we report

Step 01: They search

Get found.

Be in the results and answers when patients look for a clinic like yours.

03

SEO and local search.

Pages for each treatment and location, technical fixes, Google Business Profile and map listings, so high-intent searchers nearby can find your clinic.

SEO services
04

AI search.

Clear, well-structured answers to the questions patients ask, so your clinic is recommended when people use Google's AI Overviews, ChatGPT, Perplexity, Gemini or Copilot.

05

Google Ads.

Targeted search and display campaigns for private clinics and wellness studios, built for bookings and enquiries, with a clear focus on return on investment and compliance.

Paid search

Step 02: They compare

Win the comparison.

Give visitors a reason to choose you over the other tabs they have open.

06

Landing pages and CRO.

Conversion rate optimisation, or CRO, means turning more of your website visitors into bookings. We make your site feel professional, trustworthy and welcoming on mobile, and guide visitors to book, subscribe or enquire.

Conversion rate optimisation

Steps 03 and 04: They wait, then enquire

Stay in mind.

Keep your clinic in front of people until they are ready to book.

07

Paid social ads.

From treatment awareness to service promotion, campaigns on Facebook, Instagram and TikTok connect your clinic with the right audience and turn views into bookings and new leads.

08

Email marketing.

Automated email flows that educate, engage and convert. From appointment reminders to post-treatment follow-ups, email builds trust and increases repeat bookings over time.

Healthcare marketing case studies and results

What changed for our clients.

Clinic33 has worked with LastToLeave for years, with monthly site performance, update and SEO reports. Each result is measured in the client's own analytics. Some of these reviews use our previous name, Catalyst.

See all case studies
Two women walking arm in arm through an autumn park

Aesthetic clinic · SEO, Google Ads, CRO

Clinic33.

Clinic33 had the expertise and the accreditations. It needed demand. We rebuilt the website around conversion and ran search to match.

Read the Clinic33 case study
3xQualified enquiries
+144%Engaged users
Age UK Northamptonshire logo

Care services charity · Google Ads, paid social, website

Age UK Northamptonshire.

A Google Ads campaign for each care service, Facebook ads and a new trading website for a charity supporting older people.

Read the Age UK case study
14.6%Google Ads click-through rate, against a 5% average
31,293Ad impressions, Feb 2023 to May 2024
Hove Town Hall on a sunny day with a red number 9 balloon above the clock tower

Workspace and events · SEO, Google Ads, website

PLATF9RM.

Separate Google Ads messaging for members and event organisers, A/B testing and full conversion tracking.

Read the PLATF9RM case study
+337%Organic search traffic, 2023 vs 2022
£5.44Cost per conversion
“Have been using Catalyst for a few years now, great to work with. Have monthly site performance, updates and SEO reports. Been one of the best business relationships that I’ve made. Nothing negative to say, will use for quite some time to come.”
KevinClinic33
“Chris and his team are exceptional, highly recommended, a very fair price point and have shown very good results. Our website traffic is beyond anything we have had before, leading to increased patient numbers.”
GuyThe Implant Centre · Google review

Healthcare marketing FAQs

Questions clinics ask before they start.

Patients, channels, reporting and repeat bookings, answered plainly.

More marketing FAQs

What does a healthcare marketing agency do?

A healthcare marketing agency helps clinics and wellness businesses attract, engage and convert patients. At LastToLeave that means local SEO, Google Ads, conversion rate optimisation, paid social and email marketing, run as one joined-up plan. Robyn is your point of contact, with a monthly report showing enquiries, bookings and return on investment.

How do you get more patient enquiries from Google?

We work on two fronts. Organic search improves your Google Business Profile, map listings and website so nearby patients can find you. Google Ads puts your clinic in front of people searching for your treatments right now. Both send visitors to pages built to convert, so more searches become booked appointments.

Do you work with private clinics and wellness studios?

Yes. Our healthcare and wellness marketing covers private clinics, practices and wellness studios. We work best with established, owner-led businesses, including multi-location practices, that want to grow from a local name into a regionally recognised brand. If you are in the early stages of your brand, we will tell you so on the call.

How do you measure healthcare marketing results?

We measure what matters to a clinic: enquiries, bookings and return on investment, not clicks. Tracking in GA4 and Google Search Console shows which channels bring patients in. Robyn reports every month and reviews the plan with you every quarter, so budget moves to what works.

Can you help my clinic appear in AI search?

Yes. AI search, also called LLM search, is when people get answers from tools like Google's AI Overviews, ChatGPT, Perplexity, Gemini or Copilot instead of a list of links. We write clear, well-structured pages that answer the questions patients ask, and build the reviews and local signals these tools use when they recommend a clinic.

Can email marketing increase repeat bookings?

Yes. Automated email flows keep patients engaged between visits. Appointment reminders and post-treatment follow-ups build trust and encourage patients to book again. Email works alongside search and social, so the message a patient sees in an ad matches what they receive after booking.

What happens on the discovery call?

The call is free, with no pitch deck and no obligation. We look at where your clinic is now, where you want it to be and what is in the way. Then we tell you straight whether LastToLeave is the right fit for your practice.

Do you only work with clinics in Brighton?

No. We are based in Brighton and work with clinics across the UK. Local search matters for most clinics and wellness businesses, so we build visibility in each town or city you serve, whether you have one location or several.

Chris, Founder of LastToLeave, smiling at his desk in front of a chalkboard wall

Free healthcare marketing consultation

Talk to Chris about your clinic.

Chris, our Founder, takes discovery calls himself. Speak directly with him about your clinic's search visibility, your goals and the route from here to there.

  1. 01Discovery call. Your clinic, your goals and what you've tried so far.
  2. 02Review. We look at your website, local search visibility and tracking.
  3. 03Plan. If we're the right fit, we put together a 12-month roadmap for your practice.